Industry-leading technology debuts at InfoComm 2025, June 11-13 at the Orange County Convention Center
Threekit, the leader in AI-powered visual commerce, announced the launch of its comprehensive AI Suite for AV equipment companies. The platform transforms how buyers discover, configure, and purchase audio-visual solutions through advanced artificial intelligence and immersive visualization.
“With Threekit’s AI Suite for AV, we’re helping companies make digital buying smoother, and ultimately, get more high quality leads,” said Matt Gorniak, CEO of Threekit. “AI guided selling removes the usual hurdles, so anyone can find and configure the right AV solutions for their use case.”
Proven Business Impact for AV Companies
Threekit’s AI Suite for AV Equipment delivers measurable results across key business metrics:
- Increased Lead Quality and Volume: Engaging, confidence-building product selection experiences deliver as many as 30% more qualified prospects
- Higher Conversion Rates: Self-service capabilities and solution-focused selling convert browsers into buyers
- Elevated Average Order Value: Simplified configuration of complex multi-product solutions drives product bundling and larger purchases
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Multi-Product Guided Selling Powered by Threekit AI
The AV Suite combines four powerful tools to revolutionize the buying experience:
Threekit AI Discovery and Guided Selling enables buyers to communicate in natural language and upload images or requirements documents. The platform guides users through compatible product options in natural language, ensuring every recommendation perfectly fits their use case.
Multi-Product Visual Configurator provides real-time, photorealistic visualizations of configured spaces. Customers can make instant adjustments and see immediate results.
Lead Enrichment & Insights delivers exceptionally qualified leads to AV sales teams. The AI provides comprehensive summaries of the buyer journey, key considerations, constraints, and recommended next steps.
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By unifying these capabilities, Threekit’s AV Suite reduces sales cycles by up to 60% and enables AV equipment companies to deliver modern, engaging digital experiences.
“The AV industry has long struggled with complex buying processes that intimidate customers and slow sales cycles,” said Gorniak. “Our AI Suite eliminates those friction points entirely, creating an experience where buyers feel empowered to make confident decisions quickly.”
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