Industry veteran joins leading AI-powered contact center software provider to drive market-leading innovation
ASAPP, the leading provider of AI-powered contact center software, announced it has appointed Devidas Desai as senior vice president of product management. A seasoned product leader with over two decades of industry experience, Desai will spearhead product strategy and innovation, focusing on delivering cutting-edge AI solutions that redefine customer experiences.
“ASAPP is committed to delivering next-generation AI products that solve our customers’ most complex customer service challenges,” said Priya Vijayarajendran, CEO of ASAPP. “With a track record of delivering solutions that enhance customer engagement and drive business growth, we’re excited to welcome Devidas to the ASAPP team. His strategic vision and user-centric mentality will fuel the next phase of growth as we continue to extend the limits of AI innovation to enhance customer engagement.”
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Desai joins ASAPP from his previous role as senior vice president of product management at PolyAI, a provider of AI agents for enterprise customer service, where he led the development of voice-first customer service solutions including the launch of Agent Studio, the world’s first GenAI voice-first omnichannel customer experience (CX) platform. Prior to his role at PolyAI, Desai held key leadership positions at RingCentral, where he led its Unified Communications as a Service (UCaaS) product offering, and Symphony.com, where he oversaw applications with nearly 500,000 active users across the world’s largest banking institutions.
“Having worked in product management for over two decades, I recognize firsthand the immense value that ASAPP’s AI-driven solutions deliver in maximizing enterprise contact center efficiency,” said Devidas Desai, senior vice president of product management at ASAPP. “I look forward to joining a best-in-class team to spearhead product strategy, scale contact center capabilities, and advance innovation in conversational AI.”
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Desai’s appointment marks another milestone in a year of tremendous growth for ASAPP, including the appointment of Priya Vijayarajendran as CEO. The company has also received numerous industry accolades, including recognition as a leader in The Forrester Wave™: Digital Customer Interaction Solutions Q2 2024 report and a leading vendor in Forrester’s The Conversation Intelligence Solutions for Contact Centers Landscape, Q1 2025 report.
