SalesTechStar’s Sales Technology Highlights of The Week: Featuring Fullcast, Cirrus Insight, Sovos and more!

What are the challenges impacting client acquisition norms in B2B tech? And what’s trending when it comes to sales performance management? Find out in this week’s SalesTech highlights:

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SalesTech Quote-of-the-Week!

Alignment between sales and marketing is more critical than ever. With budgets under pressure and performance expectations rising, the teams need to be on the same page from the very beginning. One of the most important lessons I’ve learned is to drive alignment during the planning process. This keeps strategy intact even as external pressures shift priorities.

Ann-Christel Graham, Chief Revenue Officer at Sovos

Top SalesTech News of the Week: 2nd June to 6th June 2025

SalesTech Interview-of-the-Week!

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The state of today’s B2B revenue cycles are often isolated in silos. Sales, revenue, marketing, customer success, and other teams, work best when cross-functional collaboration is encouraged, but without this collaboration, everything from customer retention to GTM strategies suffers.

Hayden Stafford, President & Chief Revenue Officer at Seismic

Top Sales and SalesTech Articles on E-commerce, Predictive Analytics, AI for Sales and more!

MORE FROM THE SALESSTAR PODCAST BY SALESTECHSTAR

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Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense

Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising